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Oliver Buchannon
Marques Colston

Entrepreneur and strategist unlocking growth for athletes, entrepreneurs, and business leaders.

When Loyalty Costs More Than Walking Away

May 2, 2026

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4 min read

When Loyalty Costs More Than Walking Away

Giving your best to the wrong structure is the most expensive decision you'll make

Marques Colston
Marques Colston
When Success Becomes the Ceiling

Apr 25, 2026

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2 min read

When Success Becomes the Ceiling

Why early wins can slow long-term growth

Marques Colston
Marques Colston
Navigating the Hardest Decision in Building

Apr 18, 2026

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2 min read

Navigating the Hardest Decision in Building

Know when to double down—and when to pivot

Marques Colston
Marques Colston
Learning to Control the Controllables

Apr 11, 2026

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5 min read

Learning to Control the Controllables

How to build routines to survive the chaos of entrepreneurship

Marques Colston
Marques Colston
Using Focus as a Competitive Advantage

Apr 4, 2026

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4 min read

Using Focus as a Competitive Advantage

Why Focus Gets Harder as You Grow

Marques Colston
Marques Colston
Prioritizing Values Over Velocity

Mar 28, 2026

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4 min read

Prioritizing Values Over Velocity

Why the wrong opportunity moves you in the wrong direction faster

Marques Colston
Marques Colston
Stop Deciding, Start Executing

Mar 21, 2026

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5 min read

Stop Deciding, Start Executing

How codifying decisions unlocks performance

Marques Colston
Marques Colston
Motivation Is Not the Separator

Mar 14, 2026

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4 min read

Motivation Is Not the Separator

Disciplined movement matters more than emotional spark

Marques Colston
Marques Colston
Embracing the Long Game

Mar 7, 2026

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3 min read

Embracing the Long Game

Why conviction matters when progress stays quiet

Marques Colston
Marques Colston
Confidence Is Built in the Reps

Feb 28, 2026

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3 min read

Confidence Is Built in the Reps

Why consistency matters more than conviction

Marques Colston
Marques Colston
Build the Feedback Flywheel

Feb 21, 2026

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3 min read

Build the Feedback Flywheel

Why growth accelerates when reflection becomes a system

Marques Colston
Marques Colston
Design Your Growth Process Around Controllables

Feb 14, 2026

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3 min read

Design Your Growth Process Around Controllables

Build the system that protects your performance

Marques Colston
Marques Colston
Focus as a Competitive Advantage

Feb 7, 2026

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3 min read

Focus as a Competitive Advantage

Why focus multiplies impact

Marques Colston
Marques Colston
Align With Values Over Velocity

Jan 31, 2026

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3 min read

Align With Values Over Velocity

Why clarity matters more than speed

Marques Colston
Marques Colston
Build Your Personal Ops Playbook

Jan 24, 2026

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3 min read

Build Your Personal Ops Playbook

Why instinct stops compounding without structure

Marques Colston
Marques Colston
The Spark Is Not the System

Jan 17, 2026

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3 min read

The Spark Is Not the System

Why structure scales and motivation fades

Marques Colston
Marques Colston
Clarity Is the Source Code

Jan 10, 2026

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3 min read

Clarity Is the Source Code

How understanding your personal operating system sharpens your decision making

Marques Colston
Marques Colston
Build the Moat First

Jan 3, 2026

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3 min read

Build the Moat First

Why your process matters more than the scoreboard for now

Marques Colston
Marques Colston
Retiring Your Old Identity

Dec 27, 2025

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3 min read

Retiring Your Old Identity

Why new rooms require updated definitions

Marques Colston
Marques Colston
Build Through the Darkness

Dec 20, 2025

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4 min read

Build Through the Darkness

Why clarity shows up after you move, not before

Marques Colston
Marques Colston
Are You Hurt or Injured?

Sep 13, 2025

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6 min read

Are You Hurt or Injured?

A founder’s guide to knowing when to push harder—and when to repair.

Marques Colston
Marques Colston
When the Old Playbook No Longer Fits

Sep 6, 2025

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7 min read

When the Old Playbook No Longer Fits

Why I built 12THEORY to help leaders design what’s next

Marques Colston
Marques Colston
Making the Most of a Short Runway

Aug 30, 2025

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6 min read

Making the Most of a Short Runway

Turning thin margins into your competitive advantage

Marques Colston
Marques Colston
The Fatigue of Becoming Someone You Haven’t Met Yet

Aug 23, 2025

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5 min read

The Fatigue of Becoming Someone You Haven’t Met Yet

Evolving beyond past perceptions without betraying yourself

Marques Colston
Marques Colston
The Reps Still Matter — Even More For Veterans

Aug 16, 2025

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6 min read

The Reps Still Matter — Even More For Veterans

Why success in a shifting environment demands a rookie mindset

Marques Colston
Marques Colston
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Separation Journal

Essays and operator-level insights for high-capacity leaders navigating identity, performance, and alignment.

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